In terms of publicity, there’s no limit to what some artists or celebrities will do to capture people’s attention. In the world of social media where there are various activities occurring simultaneously, thereby cutting short the attention span of many, people (artists/celebrities) go the extra length to do desperate things in order to trend or direct attention toward themselves.
One of the most effective ways of gaining the attention of people is to throw in a financial incentive or basically anything that’s highly rewarding namely giveaways. So far, it has been the most effective form of marketing campaign. Several brands make use of giveaways all the time to connect with their audience and customers.
Some weeks back, Nigerian singer MC Galaxy was heavily criticized by many fans and social media users for asking girls to go naked on Instagram live for a certain amount of money. A number of celebrities including Nollywood actress Toyin Abraham condemned the singer for supporting and promoting the nudity of women.
Although MC Galaxy came out to state that he never asked his fans or anyone to go naked or strip themselves on Instagram live for money. According to him, he usually does Instagram live videos every Friday to connect with his fans. He claimed that he does it to provide an avenue for people to show off their skills; singing, rapping, dancing. He placed no price tag on it at first but after being impressed by a lady, he gifted her N20,000.
This continued for some time and the Sekem hitmaker regularly rewarded anyone who did something outstanding until a lady joined the live video naked. MC Galaxy revealed that he ended the video out of fear, but after his fans bombarded the comment section that they wanted her, he allowed the lady to call back. As a matter of fact, one of the singer’s friends promised to give the girl who danced naked N50,000. And that was how it began.